Career Advice by Randy

Build value even before the interview and you are guaranteed to be using the most effective tactic to secure the optimal position.

Step 1: Revise your old ideas about job searching and commit to a step-by-step value-building process. There will always be the desire to just blast out resumes, believing that the new or revised resume will pre-sell you and the phone will be ringing off the hook. Many of us had previously used this method successfully, years ago, but the market has changed.

Take responsibility for doing this right. No one is going to “get” you a job. Develop and hold yourself accountable for a marketing plan, complete with objectives and timeframes.

Step 2: Identify what you enjoy doing and what marketable skills you bring to the table. Ask yourself, “If money was not an issue and I had no family responsibilities, what would I do?”

One of our senior executive clients responded to this question with, “I like wine.” After a deafening silence, we learned that he was actually a wine connoisseur; a certified expert in every area of winemaking, from growing to bottling. We found a way to turn this hobby into a partnership at a winery desperate for his executive talents, where he eventually exceeded his original executive salary while enjoying a higher quality of life.

Step 3: Identify and target ten companies that are large enough to afford your salary and have a need for your skills. Confirm decision-maker names.

Step 4: For the 10 target companies, research their competition, the industry, and any market changes that could affect business. Have real-time alerts delivered to your email or cell to keep up with breaking news.

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Recent research showed that of 2000 people interviewed, aged between 30-50 years, more than a quarter were considering a career change. A Wall Street Journal/ABC News Poll indicated that half of all Americans would choose a new line of work if they had a chance. What’s going on?

We spend 50-70% of our waking hours at work so it makes sense to do something that you enjoy and find fulfilling. Most of us have a natural desire to make a contribution and to find meaningful and purposeful work. It seems a shame to let your natural gifts, talent and passions go to waste.

Why bother?

You may have noticed that any unhappiness or frustration experienced at work can spill into other areas of our lives and can sometimes put a significant strain on relationships and health. Life becomes much more fulfilling and personally rewarding when you are engaged in work which is a natural expression of who you are.

What gets in the way?

Knowing this doesn’t on the face of it make it easy to change direction. So if you are part of the 50% who want to follow a cherished dream, what is holding you back? It could be fear of making a mistake, risking perceived financial security, concerns about the reactions of others or it may be that you are wallowing in a fur lined rut and laziness has taken over.

What steps can you take?

Get to know who you are. Understand your skills, strengths, talents and preferences and focus more on what you do well

Align your work with your values. Once you know and understand which values are most important, you can make choices and decisions which enable you to express your true self

Develop a vision of your ideal working life and get creative about achieving it

Identify role models and find out how they achieved their dreams

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