The Sales Interview - 6 Steps to Sell Yourself Effectively
February 23rd, 2008 by
Randy Nichols
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The current job market is tough! In the sales interview you have to sell yourself better than the next candidate to get the job offer.
Remember that the job interview is a sales situation. You are the product and the interview should be approached in the same way a sales professional prepares for a sales meeting. Here are six steps to take to win the job offer in your sales interview.
Find out as much as possible about the employer
An experienced sales person would make sure to have extensive knowledge of the client. The more prepared you are for the job interview the greater your chance of success. Research the company online, drop by before the interview and pick up company brochures and reports, research the type of sales work involved, find out about their competitors.
Listen closely
Just as a sales professional listens carefully to understand the client’s needs, so must the candidate in the sales interview. Active listening is an essential skill in sales, show the interviewer what a good listener you are. Find out what the interviewer is looking for in the right candidate and then demonstrate how you meet those needs.
Establish rapport
Making a connection with the interviewer quickly is essential to success in the sales interview. You need to be able to assess the right approach to the particular interviewer and adjust your own approach accordingly. Mirror the interviewer, his style, tone and body language.
Ask the right questions
Your research will help you to prepare the most valuable questions to ask in the interview. Ask questions that further uncover the company and job needs so that you can reinforce why you are the right candidate and sell yourself effectively. Prepare and take with you a number of good questions that you can choose from in the interview situation.
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