Career Advice by Randy

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Did you know that you can gain a competitive edge by establishing a personal brand? With a personal brand, you have the luxury of differentiating yourself from the competition and positioning yourself in a way that will allow you to get the job you want.

Many hiring managers and recruiters view candidates as a ‘commodity’ mainly because they receive thousands of resumes each day all saying pretty much the same things. One of the best ways to remove yourself from the ‘commodity’ list is to develop a personal brand that identifies the ‘value-add’ that you bring to the table which your competitors do not. This distinguishes you from your competitors and places you on the ’sought after’ list.
The four elements that you need in order to develop your personal brand are:

Personal Appearance (be sure to take into account your clothing choices, style not fashion and personal hygiene)

Personality (this includes your personal goals and values as well as the way in which you conduct and present yourself)

Competencies (the skill sets that enable you to perform your job better than others)

Differentiators (the benefits you bring to the table or what you offer different from others)

As you define the components of these four elements as they apply to you, your personal brand will evolve from combining personal appearance, personality, competencies and the differentiators that set you apart. Looking at yourself through the prism of these elements enables you to see where there is room for improvement and where you can highlight your abilities. By employing what you learn about yourself, you will notice an improved self-confidence because you have identified and pinpointed the qualities that were always there and perfected them.

Now that you have a well-developed personal brand statement, turn it into a story-like message that you can deliver to hiring manages and recruiters. Over time, your brand will expand and your story will change as your skill sets, experience and knowledge increase. It takes time to build a solid personal brand presence and it is an ongoing process. Keep your bio and profile current, network as a way of life, stay in touch will your key contacts and brand yourself every chance you get.

You can also use tools such as Jibber Jobber and Likedln. Jibber Jobber (jibberjobber.com) provides an easy way to keep track of your job search information. Linkedln (Linkedln.com) provides a vehicle for tracking your personal networking contacts and maintaining a log of how they can help you.

Last but not least, network consistently, join professional groups that relate to your profession, be a giver and sharer of information and do something that will ensure that you are remembered.

Copyright all rights reserved
Dr. Laureen
Kind Regards: Dr. Laureen
Entrepreneur & Career Solutionist
Success and Networking Coach, Author and Speaker
Masterpiece Solutions, LLC
P.O. Box 441234, Houston, Texas 77244-1234
Website: http://www.masterpiecesolutions.biz
Blog Website: http://www.highachievingwomen.biz
Email: drlaureen@drlaureen.com
(281) 584-0348 Phone
(281) 584-0355 Fax

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