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How does it feel when you imagine using the right words to become irresistibly persuasive… The Persuasion Skills Black Book is a manual for quickly learning some very powerful hypnotic language patterns that you can use in practical, real world situations. These patterns are not necessarily about sending people into a hypnotic trance but just a way to move you from one perspective on an issue to another. By the book’s end you will have the structures in place to make more money, attract more people and have more fun. Just some of the applications include: Managers: powerfully motivate your teams Leaders: inspire people to your vision Parents: protect and encourage your children Teachers: get your classes to commit to learning Coaches: build client confidence and commitment Sales Pros: obliterate objections and get to ‘yes’ Marketers: boost your response with compelling copy Couples: strengthen and build your relationship Singles: attract and impress potential partners Employees: manage your boss and gain promotions Customers: get your complaints handled properly Service Staff: turn angry customers into best friends Job Seekers: ace interviews and win the job you want All of us: get more of what you want from life What new opportunities open up to you when you can persuade others to do what you want,easily and effortlessly, in any situation? Acclaimed NLP trainer, Rintu Basu, has worked hard to devise this book so that you don’t have to. As well as clearly laid-out chapters, examples and case studies, the whole book has been written using the very patterns you’ll be learning. So, as you read and use your new skills, your conscious understanding and unconscious ability will continue to deepen.

Review:

I, like some other reviewers purchased this book based on it’s 5 star reviews, but this book is definitely not worth 5 stars.

The book began well by describing a couple of NLP patterns and went in to great detail about how they could be used in real life. This, I thought was really well done because it is not so much the actual patterns that are important in their own right, but how they are used in different contexts. Rintu’s coverage here really made it easy to understand how these patterns can be used. He then went on to describe supporting techniques such as pacing and leading, framing etc. His coverage of these techniques supports the use of these patterns, however it is really necessary to gain a deeper understanding of them from other authors. And to be fair, Rintu does state at the beginning that this book is not a complete course in persuasion techniques.

The style of the book I felt was more like an internet e-book put into print form due to Rintu using comments and stories from subscribers to his web site throughout the book, and also encouraging readers to visit his site. In this respect it seemed like a vehicle to self promotion. The language, grammar and spelling is also not up to scratch and it is quite poorly edited.

Except for the first couple of chapters where it looked like Rintu was really displaying a unique style of communicating how to use NLP patterns the rest of the book was downhill and very repetitious and I felt like I had not gained any further knowledge than from the opening chapters by the time I had reached the end. In fact the final section from page 138 on really did look just like filler.

Who is this book suitable for? Well, it would make a good primer for someone who has not done extensive study into persuasion techniques and wants to understand if it would be a subject they could be interested in. If you are looking beyond that then there is much better material out there.